Today’s digital choices makes decisions so varied, it can almost be a problem making a final decision. Client involvement means further changes and not always good. People like to be able to make a contribution and they don’t know what they want until they see they don’t want that.
Take for example the above images for a local restaurant take-out menu header. [2015-ish] It’s easy to make changes in digital, make new shapes and try a dozen different good choices while working. The final choice by the owner was it was too fancy and looked too expensive and so he decided he didn’t want to change after all, so the design was tossed. All in all I did ten or so designs with variouus type faces and they only took a couple of hours of computer time. Not at all a huge loss really. Had it been from sketches to line art, it would have been a week or more just for an initial presentation and $$ out of pocket.
Not that I would have charged Nelson for a design. After over 15 years of hanging at Tai Ping, I consider him a friend. The place is gone and I will always miss him and his ‘home’ cooking, It always felt like he was doing it just for me.
The Tai Ping has gone the way of so many restaurants – victims of Covid-19. I hope we can meet again.