The last couple of years, infographics have captured the attention of marketers and designers alike. This has been quite the learning curve. I’ve tried to include some form of graphic action into mine, whether from image, texture or text, it is simply directing of the eye to convey the message.
It’s a tricky thing and I sometimes wish I could go back and readdress the scale of the images or weight of the text, but really, you have one shot. The numbers have changed the moment you publish and it’s time to completely start again.
Sometimes it’s faster to convey an idea by image. People don’t always read the message as much as get the feeling of the message’s importance. The colours have to be carefully chosen to blend with or avoid politics.
The quick impression and the visual adhesion of the concept to the viewer are fleeting. You have a fraction of a second to grab the attention of the viewer, if they even come across your message aside the thousands of images we see every day.
The infographic is a summation of ideas and numbers into a quick sale to a fickle and fleeting public.